About Stratosphere

Stratosphere Research is owned and directed by Daryl Bressler Brenner, a seasoned marketing research expert who spent more than 20 years at Fortune 500 heavyweights Hasbro Toys, Parker Brothers, and Anheuser-Busch. A generalist able to transfer skills to most client categories, Daryl is also a specialist in Family Entertainment & Leisure.

Methodologies

Qualitative:

  • focus groups
  • one-on-one interviews
  • ideation
  • observation
  • online methods
  • ethnography
  • website usability
  • in-depth phone
  • stacked groups

Quantitative:

  • brand tracking
  • awareness studies
  • preference testing
  • concept testing
  • customer satisfaction
  • trend analyses

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