Our Services
Daryl is well versed in a multitude of both qualitative and quantitative methodologies. Each assignment is client-customized, defined by the objectives she will help you define.
Qualitative Research:
- focus groups
- mini groups
- dyads
- stacked groups
- one-on-one interviews
- ideation
- observation
- online groups
- on-premise
- ethnography
- website usability
- in-depth phone
- stacked groups
Strategic Marketing
- Brand Essence Development: Create brand pyramids with consumer input. Define brand benefits and Unique Selling Propositions that are meaningful to consumers.
- Name Brainstorming: Generate names on own, as a team or leading panels of creative individuals. Experience in naming successful toys, games, attractions and other products.
- Ideation: Exploring solutions for brand extensions, sales and/or positioning.
Quantitative Research:
- brand tracking
- awareness studies
- preference testing
- concept testing
- customer satisfaction
- trend analyses
- online surveys
