Our Services

Stratosphere Research's Services

Daryl is well versed in a multitude of both qualitative and quantitative methodologies. Each assignment is client-customized, defined by the objectives she will help you define.

Qualitative Research:

  • focus groups
  • mini groups
  • dyads
  • stacked groups
  • one-on-one interviews
  • ideation
  • observation
  • online groups
  • on-premise
  • ethnography
  • website usability
  • in-depth phone
  • stacked groups

Strategic Marketing

  • Brand Essence Development: Create brand pyramids with consumer input. Define brand benefits and Unique Selling Propositions that are meaningful to consumers.
  • Name Brainstorming: Generate names on own, as a team or leading panels of creative individuals. Experience in naming successful toys, games, attractions and other products.
  • Ideation: Exploring solutions for brand extensions, sales and/or positioning.

Quantitative Research:

  • brand tracking
  • awareness studies
  • preference testing
  • concept testing
  • customer satisfaction
  • trend analyses
  • online surveys